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Course Fee

Rs. 9,500/- Per Year

Course Duration

3 Years


BBA Marketing Degree Program at adtu

BBA Marketing

The BBA Marketing at ADTU is targeted towards students who aspire to become Marketing Communications professionals after course completion. Students who complete this degree program can enjoy rewarding careers in advertising agencies, FMCG companies, retail companies, etc. A varied number of subjects are taught along with the specialisation. This Bachelors degree in Marketing covers subjects like Product and Brand Management, Financial Services Marketing, Advertising and Sales Promotion, etc.

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Course Details

Communication in English
Computer Fundamentals
Financial Accounting Management
Marketing Management
Organizational Behaviour
Business Strategy
Legal Regulatory Framework
Management Information Systems
Managing Financial Resources
Quantitative Techniques in Business

Financial System and Auditing
Introduction to Internet
Management Accounting
Quality Management
Small business management
Financial Reporting and Control (Accounts)
Human Resource Management
Managing Information
Production & Operation Management
Taxation

Capital and Money Markets
E-commerce
Introduction to International Marketing
Introduction to Technology Management
Multinationals and their roles
Advertising and Sales Promotion
Financial Services Marketing
Industrial Marketing
Product and Brand Management
Services Marketing and CRM

Fee Structure
Registration (One Time) (Rs.) Rs. 1,000/-
First Year Rs. 9,500/-
Second Year Rs. 9,500/-
Third Year Rs. 9,500/-
Total Three Year Rs. 28,500/-
Total Fee if Paid at Once (Rs.)* Rs. 24,000/-
Exam Fee/Paper (Rs.) Rs. 400/-
Syllabus pdf



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